Strategy International FZE is a value added distributor in Middle-East and Africa. The company portfolio covers products and services in the areas of Infrastructural Cabling, Video Surveillance Security, Access Control Security, Audio & Video Door phones, LED Fixtures, Wireless and Biometrics Solutions.

The principal brands carried by Strategy Int'l includes the top notch technologies having demand and which creates sales and profitability opportunities for business partners through unique marketing and sales programs, pre and post-sales support, operational services and product aggregation and distribution.

Headquartered in Dubai - UAE, and serving the entire Middle-East and Africa through its strong logistical and operational capabilities. Strategy Int'l team consist of certified professionals with knowledge and expertise across core areas of cabling, networking, security, storage and telecommunications, who can provide technical expertise in pre-sales, sales and customer support as a value-add.

Bespoke International FZE, one of the most reputed and widely respected name in the electronics distribution markets in the North Africa with its strong International retail and distribution networks, is all set to revolutionize the digital entertainment scenario with a whole new range of products and services. The company, founded with the mission to become the synonym for quality and excellence among digital entertainment enthusiasts.

The journey of Bespoke International into the upper echelons of the electronics retail sector began with the launch Electronics division. In the nine years that followed, we rapidly emerged as a force to be reckoned with due to its strong presence in the retail and distribution network of North Africa (Algeria, Tunisia and Morocco) through local distributors. In order to attain this goal, we focus on building secure industry relationships, managing international expansion, developing new strategic partnerships and undertaking frequent acquisitions to introduce new products in the market place.


  • Entertainment
  • Digital
  • Consumer Electronics
  • Digital Storage
  • Game Console & Accessories
  • Game Software